THE collective campaign for a World Without Waste, an initiative by Coca-Cola Beverages Philippines Inc. (CCBPI), will expand with the participation of certain Shell Pilipinas Corp. Select stations as collection points in Manila and Davao.
![(From left) Emmanuel Julio de la Cruz, CCBPI national key accounts group manager; Marianne Gulfan, Shell HSSE manager; Michael Bayani, CCBPI national key accounts senior manager for home market; Rolyn Tomarong, Shell nonfuel retail manager; Rommin Diaz, external communications and sustainability senior manager; and Recca Menchavez, Shell head of category management. CONTRIBUTED PHOTO](https://www.manilatimes.net/manilatimes/uploads/images/2024/01/19/292454.jpg)
(From left) Emmanuel Julio de la Cruz, CCBPI national key accounts group manager; Marianne Gulfan, Shell HSSE manager; Michael Bayani, CCBPI national key accounts senior manager for home market; Rolyn Tomarong, Shell nonfuel retail manager; Rommin Diaz, external communications and sustainability senior manager; and Recca Menchavez, Shell head of category management. CONTRIBUTED PHOTO
Under CCBPI’s Tapon to Ipon: Basta Klaro, Panalo program, clear PET (polyethylene terephthalate) plastic bottles of any brand can be efficiently collected for recycling at these designated collection locations. Those that are sold in Shell Select stores can be disposed of in these locations which collect them for recycling.
The Shell Select stores participating in the program are equipped with recycling bins and materials for information, education and communication, which raise awareness about the recyclability of clear PET bottles while encouraging the active participation of the community and Shell customers.
Meanwhile, the Tapon to Ipon initiative has been partnering with key customers, traditional trade outlets, and private and government stakeholders to create collection hubs for recyclable PET plastic bottles.
Tapon to Ipon serves a crucial role in the collection of clear PET plastic bottles for recycling at PETValue Philippines, a joint venture between Coca-Cola and Indorama Ventures, a leading sustainable chemical company. PETValue Philippines operates as a bottle-to-bottle recycling facility in the Philippines, utilizing state-of-the-art technology to transform post-consumer bottles into new, usable products.
According to Michael Bayani, national key accounts senior manager of CCBPI, the partnership with Shell will work “toward creating more accessible collection and recycling infrastructures in the country.” CCBPI, the bottling arm of Coca-Cola in the Philippines, has been launching its collection hubs in Shell Select outlets in 2021.
Shell intends to scale more of the Tapon to Ipon initiative across their network to “further our overall sustainability goals,” says Rolynmae Tomarong, nonfuel retail manager of Shell Pilipinas Corp. He adds that growing Shell’s convenience retail arm is accompanied with “a greater responsibility to do good for the environment.”