Good things continue to come Kathryn Bernardo’s way as she renews her partnership with TCL Electronics.
“I just renewed my contract with TCL Electronics so I am very excited with the partnership that we’ll be doing this year,” the actress enthused during the contract signing session.
The partnership was sealed at Baked Studios together with Loyal Cheng, TCL PH Chief Executive Officer; Shae Xiaoling Yu, Marketing Head; and Joseph Cernitchez, Brand Manager.
This partnership is truly a match made for Bernardo as she vividly remembers having grown up with the brand.
“I would remember that big gray box, there was no smart TV yet. I only have good memories with that TCL TV because every night after I finish my homework, we would go to my parent’s room just to bond and watch our favorite shows and cartoons.
“I didn’t expect that one day, I’d be their their brand endorser that’s why I’m so grateful. It’s indeed a humbling experience for me because I grew up with TCL. And now, they’re offering other products like air conditioner, washing machine, and refrigerators. As for the TVs, they have more options and features. It felt like the brand likewise grew.”
Aligning with TCL’s brand message of ‘Inspire Greatness,’ Bernardo’s journey has become an inspiration to people. Fans see her as an embodiment of empowerment and ambition. Likewise, TCL continues to strive harder to develop and roll out innovative products to uplift the Filipino lifestyle.
As for TCL, the executives have all praises for the 27-year-old actress.
“We are very thrilled to have Kathryn once again as our brand endorser. She embodies the company’s vision to provide products that inspire and empower people to pursue greatness in their lives,” TCL Electronics Philippines CEO Loyal Cheng says.
Bernardo will be headlining upcoming campaigns for TCL products such as TVs, washing machines, air conditioners and refrigerators.
“For someone who has grown up and loved TCL ever since as a kid, it’s such a happy feeling to be part of their biggest campaigns this year,” Bernardo finally said.