Chroma Hospitality, a leading group in the hospitality sector, unveiled its latest sustainability initiative at the recent Travel Revelations 2024 event. The group’s annual campaign, aptly named “Today and Beyond,” underscores Chroma’s unwavering commitment to advancing sustainability efforts across all its properties.
This commitment is evident through various initiatives, ranging from the publication of comprehensive sustainability reports for 2021 and 2022 to the implementation of eco-friendly practices.
For instance, the use of low-maintenance grass at Mimosa Plus Golf Course reduces carbon footprint, while the availability of electric vehicles for transfers contributes to sustainable transportation.
Moreover, efforts to reduce single-use plastic, create bug hotels for a healthier ecosystem, establish hydroponic and vegetable gardens, organize coastal clean-ups, empower employees with disabilities, and support local communities further showcase Chroma Hospitality’s dedication to sustainability.
Chroma Hospitality, along with its brands Crimson Hotels & Resorts, Quest Hotels & Resorts, and Timberland Highlands Resort, is committed to forging a more sustainable future for the hospitality industry.
Foundational pillars
Every vision has its foundation, and with this journey towards sustainability, the group sheds light on three foundational pillars.
The first is Human Capital, for the team members who are with the group every step of the way, they will be spearheading this campaign.
Carmela Bocanegra, Chroma Hospitality’s Vice President for Sales Marketing, said during the event, “Human Capital underscores the significance of our team members in driving sustainability initiatives through training programs, awareness campaigns and empowering our staff to be agents of positive change. We aim to build a community within our properties that is not just focused on tasks but is actively engaged in building a better tomorrow.”
Meanwhile, the second pillar is Sustainability, as it is the core of the group’s movement towards a greener future.
“Sustainability, is at the core of ‘Today and Beyond.’ We recognize the urgent need to minimize our environmental footprint and are committed to implementing innovative practices across our hotels and resorts from energy efficient technologies to waste reduction strategies. Each property will play a vital role in our collective effort towards a greener, more sustainable future,” she continued.
Finally, the third pillar is ‘Our Guests,’ because of their status as integral contributors from the moment they choose their properties.
“Our Guests acknowledges the shared responsibility we have with those of you who choose to stay with us. Today and Beyond, encourages our guests to actively participate in our sustainability initiatives. By choosing our properties, our guests become integral contributors to a sustainable future. We commit to providing them not just with great stay, but an experience that aligns with their values and contributes to a broader, positive impact,” Bocanegra said.
“These pillars serve as the cornerstones upon which we will build and implement programs across all our properties, further solidifying our commitment to a sustainable and responsible hospitality industry,” she added.
More than just a campaign
Today and Beyond is a call to action towards lessening the group’s environmental footprint and barreling towards a more sustainable future in the hospitality industry.
Chroma Hospitality’s vision for a better future is embedded in all the initiatives, and most importantly, in the properties.
Crimson Hotels & Resorts, with its lush cosmopolitan persona embodies the message of “Sensible Escapes.” Indulgence need not be mindless — this is how they are able to redefine luxury.
For Quest Hotels & Resort, “Better Getaways” is their step towards creating a new standard for travelers everywhere, combining convenience and consciousness.
As for Timberland Highlands Resort, on the other hand, they encourage their guests to “Dare to Live” through embracing the thrill of nature responsibly.
Indeed, as Chroma Hospitality continues to prioritize sustainability, Today & Beyond will serve as a guiding principle, driving the group’s efforts to innovate and implement responsible practices across its portfolio of properties.
Apart from the Today and Beyond campaign launch, Travel Revelations 2024 event also brought together key accounts from the different industries to celebrate the success of 2023.
Chroma Hospitality dedicated the night to honor the top accounts across various segments including Corporate, Travel Agency, Online Travel Agency, Government, and esteemed Airline Partners. The event further served as a platform to express gratitude for their unwavering support and collaboration throughout the past year.